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CWS Capital Partners is a real estate investment management company. CWS Capital Partners has a continued rate of success and every year, the vision of the company is communicated through their annual report. Because of the rough economy in real estate a few years back, the president wanted to talk about the road ahead and the company plans to ensure smooth riding.
Ramp Creative decided to tell the story of the company's performance with their all-weather, all-terrain investment machines through the theme of a car brochure. Their story was told in automotive terms; about the company hitting on all cylinders with great visibility ahead, how well their investments are engineered and explaining how after 44 years, their operations has become a high-performance vehicle.
The report was well received both by their current investment community and their prospects. The automotive design was continued throughout all collateral surrounding their annual event graphics to bring cohesiveness to the year's theme.