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Design packaging for a new addition to the 3 Floyds family of year-round 12oz beers that would stand out from the sea of beer packaging on the market today.
We based our overall concept on vintage Indian matchbooks and poppadom packaging.
The result is an end product with a deliberate amount of off-register pieces and skewed type to give it the character of something printed by hand. The cartons and carriers are graphic, vibrant and bold.