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Sydney based Reclaimed Collective specialises in custom designed furniture and art made entirely from reclaimed materials. They approached us to create an identity that reflected the beauty and craftsmanship of their work as well as their unique approach and personality.
The identity is based on the Australian bower bird, renowned for its creative nest building using a variety of found objects - a perfect metaphor for a master craftsman and forager. The idea that all the furniture is made from reclaimed materials inspired in the design of the business cards. A variety of ‘found’ materials (timber, sandpaper, card etc.) were re-used and the contact details applied using a simple rubber stamp. A branding iron was created as a way to brand each item of furniture.
A unique, fun and engaging identity was created that communicated both professional craftsmanship and the quirky personalities that make up Reclaimed Collective.