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The Half Tone poster series honors four of the most iconic music albums of the 1990s. Our goal was to represent the albums through a unique form of data visualization that would reward fans and also work as an interesting piece for the casual viewer akin to abstract expressionism.
We divided each album into 825 evenly timed segments and used a range of dots to represent the average waveform amplitude in each. Track breaks are marked by a space with no dot. Bespoke printing techniques and colors inspired by the original album covers were used to realize the designs.
We sent the posters out as an "End of Year" gift to our clients and friends. They were a huge hit and sold out of our online shop in less than 24 hours.