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The ask was "mix and match" two totally unconnected brands, using the style of one to sell the other. We decided to approach a global issue: nobody eats the pizza crust.
Humor, humor, humor. Just like abandoned puppies, crusts feel lonely too and people don't understand the torment of neglected dough.
To relieve their pain, we knew of only one company that could address the issue: Pizza Hut.