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The New Moscow map celebrates Moscow architectural avant-garde heritage including workers' clubs, schools, factory kitchens, garages, communal housing, factories, bathhouses and even the first soviet crematorium and columbarium. It features 180 most stunning examples of Constructivist architecture in Moscow, both world-famous iconic buildings and less known residential buildings and constructivist quarters and settlements within the limits of Moscow Ring Road (MKAD).
Although the Constructivist movement produced many pioneering and unique projects and had a great impact on contemporary architecture during the Soviet period since late 1930s the Constructivist buildings were neglected and people nowadays don't appreciate this unique heritage.
The New Moscow directs the attention to the problem of demolition of Constructivist architecture. Many of the buildings are thus falling into disrepair and are at risk of being demolished. The aim of the map is to highlight the architectural significance of the buildings and ensure their preservation. Despite all the public protests and numerous petitions Russia's unique architectural heritage is being destroyed by the authorities.
This poster was created in order to raise public awareness about the problem and to save what can be still saved. As a result it not only raised public awareness about the problem but also served as starting point for a lot of public, both offline and online, discussions about the fate of Moscow’s unique heritage. Some elements of the poster were turned into graphic elements of branding and exhibition graphics for the Museum of Avant-garde recently created on the basis of Center of Russian Avant-garde.