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In an effort to increase awareness of the photographers on their roster, Fuze Reps holds a biennial industry event centred around a specific theme. Each photographer creates a self-directed image based on the year’s theme and shows their work at the event. The theme for 2018 was ’House Party’.
We thought about the kind of ‘House Party’ we’d want to attend and knew it would be one in which Canada’s legalization of cannabis was being celebrated. From there we created an unforgettable character portrait featuring ‘Judith’, the most gracious hostess anyone could wish for. We built a set that would invoke nostalgia, including an environment rich in tone and texture that would allow our glamorous subject to stand out.
The image received praise among clients and industry-insiders at the event and was shared heavily on social media in the days following.