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Meet is a Korean barbecue restaurant targeting young people. They need a new brand identity for standing out among other barbecues restaurants.
In order to express the vivid brand image and promote the various meats, we abstracted 8 kinds of meats to geometric graphics one by one and visualized the experience of grilling meat into 6 patterns. We collocated them to have the main visual elements, which provided the emotional experience of vividness and hotness to consumers.
We all think it will work well. It is unique and Impressive.