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The Black Rep is a premier African-American theatre that provides entertainment and acting platforms from the Black perspective. Its director Ron Himes founded the theater in 1976 as a college student. Since then, it’s inspired and entertained theatergoers in St. Louis with thought-provoking plays and generational-spanning musicals.
To celebrate the Black Rep’s 40th season, we chose to tap into the culture, fashion and music of the mid 70s. Inspired by earth tones and typography of the era, each poster used an iconic approach to reinforce the tagline we developed: Theatre of the Soul Since 1976.
Attendance has not only increased, the Season 40 poster and specific play posters have generated additional buzz from mass media coverage for the Black Rep’s 40th Season.