
- Award
- Gold
- Agency
- SiliconPlus Communications Pte Ltd
- Client
- PSA International Pte Ltd
- Designer
- Jennifer Chandra
- Category
- Transportation
- Country
- Singapore
- Award
- Gold
- Agency
- SiliconPlus Communications Pte Ltd
- Client
- PSA International Pte Ltd
- Designer
- Jennifer Chandra
- Category
- Transportation
- Country
- Singapore
- Title
- Pride and Passion
- Creative Director
- Sa'at Bin Ismail
- Art Director
- Lim Chen Yang
- Printer
- Winson Press Pte Ltd
- Paper
- 300gsm Oli Rough High White, 280gsm Village White, 150gsm Olin Rough Absolute White, 120gsm Innotech
- Design Firm
- SiliconPlus Communications Pte Ltd
- Account Manager
- Lim Pei Xuan Geraldine
Assignment
For its 2013/2014 annual report, Singapore’s leading global port operator PSA International presents a simple brief: produce a creative showstopper that offers an original perspective into the workings of port and trade industries. The client’s chosen theme is bibliophile—a term that stands for a love for books and the craft of bookmaking.
Approach
Like global port trade, the history of books is a journey that spans time and continents. Tapping into this analogy, the annual report dividers draw copy and visual references from five iconic book covers. Jules Verne’s globetrotting romp is adapted into “Around the World With a Trusted Partner”, the divider prefacing the global footprint section. Sun Tzu’s war treatise is retitled “The Art of Cargo”, and Roald Dahl’s children’s book “One Fish Two Fish Red Fish Blue Fish” is spun into a divider that references Fish!, PSA’s corporate philosophy. To simulate the book reading experience, the book-sized dividers are specially inserted as tipped-in pages. The technique allows us to introduce varieties in post-printing effects that enhance the depth of each divider design.
Results
After winning a competitive two-round pitch, the vision for the annual report has been fully realized, widely circulated and warmly received by stakeholders.
Contact Information
- Company Name
- SiliconPlus Communications Pte Ltd
- Phone
- +65 67420211
- boonbee@siliconplus.com.sg
- Website
- www.siliconplus.com.sg
- Address
- Block 8 Lorong Bakar Batu #05-01
Singapore, Singapore
348743 SG