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PepsiCo created Mix It Up to celebrate the world of Pepsi and showcase the collision of fashion, music, design, and pop culture worlds. PepsiCo Mix It Up featured partner projects with leading talents during Milan Design Week 2015, the design industry’s premier international event.
The Kola Bar & Lounge offered a chill space to celebrate the world of kolas and mixology. The Kola Station married tradition and modernity, referencing artisanal beer and whiskey production via eye-catching glass cylinders filled with ingredients such as kola nuts, kola powder, and spices.
Pepsi brought its global fashion collaboration featuring the “Pulse of New Talent” to Milan. The collection captures Pepsi’s essence of youthful excitement, energy and self-expression through the fresh lens of distinct creative personalities selected from six countries. The “Live for Now” design challenge also kicked off, exhibiting original concepts to inspire people who are taking the Pepsi Challenge.
PepsiCo Mix It Up offered unique multi-sensorial experiences with its beverage portfolio and moments embodying the purpose of the brand. Mix It Up transcended colas, manifesting the very idea of “Live for Now.”