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Create a print campaign for Hair Club.
Hair Club is a hair restoration service for men who encounter baldness. Since baldness is a sensitive topic for many, it is important to connect with the target in a more delicate, emotional way. Many men see hair as masculinity, which is why some of them feel ashamed and emasculated when they begin to lose hair. Hair Club is here not only to restore your hair, but also to empower you with fearlessness.
A lion, often a symbol for power and leadership, is the best spokesperson for Hair Club. The elegance of its mane best illustrates why hair restoration is important. This campaign alludes to the fact that we need a head full of hair to feel invincible and take on the urban jungle we call life.