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Iolkos Publications assigned us to redesign the famous and vastly used in Greek books, typeface "Apla" (Simple), or Didot. This typeface has been used in most of Greece's public communication from the establishement of the modern state till recently.
The aim was to use the typaface in smaller sizes up to black titles. For this reason, contrast has been reduced and letterforms have been redesigned but at the same time keeping the friendlyness and echo of the past. Italics is not just an inclined upright, but a redesigned model based on classic Elzevir, as this was customary by publishers who used "Apla" in letterpress.
Iolkos Publisher, is very satisfied with their new corporate typeface and has already started using in throughout their production and communication.