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Coyotes cross Sunset Boulevard. Lizards scale manzanitas. Mountain lions prowl Griffith Park. From the L.A. River to community gardens to backyards, L.A. is a surprising biodiversity hotspot. To celebrate this wealth of urban nature, the Natural History Museum of Los Angeles County held a 2-day nature festival. The festival contained 30 exhibitor booths from local organizations with hands-on activities, access to scientists and nature experts, live animal presentations, stage performances, crafts, and nature walks.
The assignment was to create key art that communicated the urban nature theme in a manner that would appeal to all Angelenos - not just kids.
To answer the brief, we developed a playful yet sophisticated visual language that meshes nature and city. Animal and plant imagery is layered with abstracted cityscape to celebrate the natural world that coexists with the concrete jungle of Los Angeles.
The client loved the layered nature of the illustrations with all their hidden details. They felt we struck just the right balance of playfulness and sophistication to make clear that this was a festival for all Angelenos.