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We were invited, amongst other national and international design firms and studios, to create a poster as a tribute to Massimo Vignelli for an exhibition in Northern Spain (in collaboration with Vignelli Associates). The brief was very open: the methodology and development were free.
Based on the Modernist design language, the poster uses two of the six favourite Massimo Vignelli typefaces: Futura and Our Bodoni (a special cut designed by Vignelli). The initials of Massimo Vignelli's name were used to create an iconic mark with a double meaning: Massimo Vignelli = Viva Massimo. Following the Vignelli tradition, the poster focuses on simplicity through the use of basic geometric shapes with an added typographic twist.