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Across the planet, sport viewing numbers are in decline. Be it the Super Bowl, the English Premier League, the Olympics, people are no longer tuning into sport in the same numbers that they used to. So how do we bring them back?
Unlike movies and tv-shows, live sports are rare moments of totally unscripted television. That's why we're jumping off coaches to kiss the TV, high-fiving strangers in the local bar, and painting our faces to match the colors we bleed for. Through a simple but powerful message, these ads remind people why live sports offers the world’s most exciting dramas.
Young Glory Bronze Winner 2017 http://www.youngglory.com/results/2016-2017/round-7/Creative Summit Award Silver 2017 Featured on ads of the world: http://adsoftheworld.com/media/print/espn_unscripted_west_vs_world