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Dublin-based international luxury group Roads needed inspirational packaging designs to showcase its new collection, in which African ingredients are combined with influences from literature, art and dance to create fragrances that evoke feelings of sensual sophistication, radiance and warmth.
A collaboration with selected African artists produced special illustrations to feature on the limited edition packaging, which is part of the complete Roads fragrances range designed by SVI.
“Pushing the creative boundaries a little further” was how Vanity Fair described the Roads Africa fragrance boxes, and the collection is on sale at premium retailers including Barneys New York and Liberty London.