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To create awareness for the annual Hal’s Harley-Davidson Toast To Hope and raise funds in the fight against ALS. The money raised benefits ALS patients/families in Wisconsin.
This year’s event was centered around the idea of a prom-based theme. Bikers and prom – a match made in hog heaven. Attendees take the event theme very seriously proven each year by their extravagant costumes. The creative developed reflected the peculiar notion of what it might look and feel like if biker enthusiasts went to their own prom.
Four hundred enthusiasts attended the event which raised $26,000. Attendees loved the poster and enjoyed the personal connection featuring a well-known member in the Milwaukee Harley-Davidson community.