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To create the new name and Identity for KINETEC DIGITAL - a new dynamic cloud based software that programs content for complete control of your digital network.
We created the new name and responsive identity for Kinetec to powerfully portray the essence of this multimedia product. It is easy, secure, reactive and scaleable and as the name suggests, it is art in motion. Any displays allocated on demand, connect all media on any digital devices to create a secure digital network.
The identity visualises the dynamic ‘K’, as media projecting from a screen, with the shape simply responding to each format and application with ease. Using abstract colour to symbolise media and video gives us a powerful and artful mark that is unique, ever changing and dramatic.
The Identity has set the scene for this dynamic product to secure investment and funding for it's production. Kinetec in conjunction with Litewall, are new tech products created by LiteGRP, that together are set to disrupt the industry.