Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
The brief was to create imagery for print and digital media advertising a University of California, Berkeley, production of “70 Scenes of Halloween.” The play revolves around couple Jeff and Joan, who have opted for what turns out to be the discomfort of their home on Halloween night — they find themselves haunted and taunted by trick-or-treaters, monstrous versions of themselves, and their failing marriage. In the director's words, this darkly comedic play is about "traditional institutions with rotten interiors that are collapsing."
The play's director favored imagery sans human figures, preferably focused on a house, executed in a Halloween color palette. That guidance provided a solid starting point for the art. I opted to create a very literally broken home: a disintegrating house without a foundation is split in two by ground that has become markedly uneven. The darkness within the house leaks from a gap in the roof, hovering like a strange ghost around a full moon; the latter, only partially obscured by the toxic mass, seems to omnisciently preside over the scene with a suggestion of eyes.
The artwork was executed in a mix of ink, watercolor paint, and vector art.
The art appeared in both printed and digital formats — posters, flyers, programs, and social media-ready images — that were dispersed on the university's campus, Facebook, and beyond. The resulting suite of collateral provided a consistent, recognizable, and professional identity for the production.