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Sterling Bay is next generation real estate and a leader in the transformation of downtown Chicago’s fastest growing neighborhood, Fulton Market. As old warehouses and empty lots are reimagined throughout the area, Sterling Bay looked to create an engaging video to inspire potential retail tenants and showcase how Fulton Market is the place to reside. Sterling Bay challenged us to craft a compelling, informative, and energetic video for their direct sales and social media channels needs.
We aimed to engage viewers by creating a high impact motion video piece that delivers information directed at possible retail tenants. Featuring vibrant aerial and handheld footage, upbeat music, and edgy typographic this video doesn’t drag, captivating the viewer with the MTV style editing technique. Photographs reveal the grit and heritage of Fulton Market and are used throughout for texture and transitional animations. This video shows what major players in retail are already doing in Fulton Market and that there is still time to be a part of the growth.
This piece is meant to speak to a large audience of potential retail clients ranging from high-end coastal boutiques to multi-national corporations looking for a unique opportunity in Chicago that Fulton Market delivers. This video is still an impactful marketing tool for our client as they continue to transform the Fulton Market neighborhood.