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Financial advisor and asset manager „Goll Investment“ decided to have a new logo and stationary designed. The aim was to convey to the demanding target group reliability, seriousness and sustainability regarding the client’s property. By using his last name as a company name, the owner demonstrates that he stands for these values.
The Experience in handling assets is the quintessence of the company’s corporate design. Its logo equals a coin, the letter „g” in the centre, which stands for the company’s name „Goll”. Within this initial, a small letter „j” is integrated – representing the owner’s first name “Joachim”. 87 dots on the margin of the „coin” stand for the founding year 1987. The green company colour was chosen in reference to a classic colour for banknotes as, for example, the dollar. The stationary also refers to the world of finance: The logo on the letterhead is embossed – as an analogy to minted coins. The company name is printed using the steel engraving method as it was common for shares. The high-class cotton paper is a reference to former banknotes. Envelopes are sealed with a banderole in reference to wads. The function marks on the letter paper for folding and punching are referring to a safety thread.
Clients receive the new corporate design as high-quality and pleasing, but discreet. Thus, the appearance supports the reputable image of the company.