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We created some on-site out of home posters and magazine ads to promote the Aquarium’s real Snow Play Area – an exciting week-long event for the kids over the holidays.
We wanted to emphasize just how cool and unique this attraction would be, especially for typically hot Tampa, Florida. At the same time, we also wanted to give it a unique Aquarium twist. Hence, our fish snowflake concept was born and we created some very distinctive snowflakes out of different fish.
The Florida Aquarium’s marketing director loved these artistic creations and used the images in all their advertising. They definitely stood out and captured people’s attention, making this special week-long event very successful and especially popular among families with younger kids.