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Our client described this chocolate as the absolute ultimate in single origin chocolate. Our assignment was to create packaging that reflected this fact. Another concern was to make sure that it families with the Moonstruck Classic chocolate bar packaging.
Using Moonstruck's now signature hand-cut paper style illustration and typography, we utilized various printing techniques to achieve our goals. The finishes include: Matte Soft-Touch Coating, Embossed Glossy Diamond-Kote Varnish, Red Satin Foil (Typography).
Moonstruck is very happy with how this packaging turned out. While we have no sales data, we hear that the packaging has been well received by Moonstruck's retailers and customers.