The environmental organisation Robin Wood has been working hard to promote nature conservation for over 30 years. The focal points of the campaign are forests, rainforests and climate. How can we raise awareness and generate donations through a print/poster campaign?

We developed a print/poster campaign with a photo-realistic illustration style, which dramatically demonstrates the consequences of the destruction of nature for local forests, rainforests, the climate and thus also wildlife.

Our print campaign highlights the destruction of nature. From illegal logging and slash-and-burn clearing to the reckless overexploitation of nature. Ecological systems are being destroyed and animals are vanishing from our motifs one by one. If we destroy nature, we destroy life. The motifs are presented in the same authentic way as the issue at hand. The photo-realistic illustration style, the 3D presentation and the wealth of information provided in the motifs also highlights the various causes of the decimation of the animal kingdom.

After publishing the motif in one of Hamburg’s most frequented boroughs, it was spread further through various social networks and got millions of likes.