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Presenting the characters of a variety of plays, the symbol of the 4, a key element of the Quat’Sous identity, takes centre stage in this new campaign for the 2014-2015 season, deployed in wild postings and integrated on the Web. The concept presents life-sized characters that literally come right out of the frame to surprise passers-by. The wild postings are designed to have an urban look and harmonize with the environment in which they are found. The posters showcase not only the inner emotions of the characters, but also the dynamic use of each poster’s location.