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New swan castle is a concept furniture brand featured by an European style , whose main businesses aim at customization of furniture for daily use .As a brand founded in 2010, new swan castle locates its company headquarter in Germany and its research and development base in Asia.
The customer expects a sound relationship with young consumers and expresses the meaning of the brand.The German new swan castle inspired us when we were trying to build this brand.New swan castle is a dream world built by a king of a fairy kingdom, Ludwig II.Just like a fairyland embracing some fantastic folklore about magic and knights, the new swan castle also fills with attraction.
New swan castle advocates a free and romantic way of life, and pays homage to Ludwig II,the master of new swan castle in a relaxed and humorous manner.The artistic brand image characterized by fairy tale factors and its brand ethos integrate with each other, with the considerations given to both modern and classic images.The brand image of implicit humor also unfolds the value of new swan castle,which can be impressive to consumers.