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Design a logo and the corporate identity for Agricole Gussalli Beretta. A challenge made even more appealing by the need to synthesize products, territories and different realities, although linked by the fil rouge of excellence.Target: Lovers of sociability, good drink and Italian wine characterized by Doc.
Identified the values of Agricole Gussalli Beretta - reliability, solidity, tradition, innovation – the Agency arrived to a synthesis of those values: Terroir (land development) and precision (a strong industrial tradition that ensures a productive and organizational approach of quality).To this consideration joins the tradition: the coat of arms of the noble family Gussalli which is characterized by the presence of the crossed stars. With the aim to combine history with present the Agency developed the trademark: a simple equilateral triangle with the points facing up (toward the sky, the infinite, God), looking for perfection; while the wide base carries the concept of solidity.The chosen color, Brown, is the ultimate expression of the essence of the brand: the land.The color is also used as a signature, a sort of fil rouge, when it conveys one of the Wineries. Through a wire, a fil brun, as the terroir.
Summary: the project was very complex for the quantity of items (3 wineries, 3 terroir, 3 target). Following the analysis, the result has been a rationalization and simplification of the Agricole Gussalli Beretta’s world, with a tangible benefit in terms of communication.