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To help boost admissions and strengthen their reputation, the University of Hartford asked us to re-imagine the recruitment materials for their Hartford Art School.
For them, we created a box and its contents: a viewbook, a poster, and a set of postcards. Together, the pieces tell a story about the value of hard work and continual improvement. From the kraft paper stock to the language itself, this encourages even fledgling artists to choose Hartford. Because Hartford Art School believes that in art school applicants potential matters more than achievement, and that an artist, like art, takes time to create.