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Our goal with this piece was to create a unique gift for our clients that captures the spirit of the values we uphold and inspires greater good.
In researching what could meet these goals, we discovered a beautifully written letter from Benjamin Franklin that shows the pay-it-forward philosophy. We decided to create a poster based on the letter using modern typography, illustration, and design styles, bringing the final design to life by hot-stamping copper foil on colored papers. The resultant piece is already inspiring positive feedback and sparking conversations for good.
The resultant piece is already inspiring positive feedback and sparking conversations for good.