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Commonwealth coffee hearkens back to period roots, suffusing the consumer with an experience of authenticity and unity by covenant: one man with every other man partaking and sharing equally in the greater good. The patterns are inspired by unifying themes, with all brand touchpoints connoting unity and harmony.
In order to convey the brand's period roots, traditional printing techniques were used to suffuse the customer with an experience of authenticity and unity of each brand touch point.
Commonwealth continues to grow yearly in business due to a strong brand foundation expressed across each brand touch point beginning with the stationery.