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Travelling is an opportunity to explore new places and take on new adventures, but flying from destination to destination can cause a major impact on your body.
Inspired by an in-flight experience where a passenger fell deathly ill from dehydration, Roger Boyd discovered that if not properly hydrated, the harmful effects of flying can pose massive health issues.
Realizing these harmful effects, Roger was in search for a brand that can help combat jetlag—but found nothing in the market that actually worked. After four years of research and development, Roger created the perfect concoction of pine bark extracts (their ingredient heavy-hitter found only in 1Above products), B6 + B12 vitamins, vitamin C and electrolytes specifically formulated to fight travel fatigue and jetlag, facilitate circulation, boost immunity and keep you hydrated. It was at that moment 1Above was born.
This strong name pays homage to our preferred natural state, 0.1 atmospheric pressure above sea level. If we could fly at 0.1 HPA, we would avoid the stressful and physical hostile environment that puts our bodies under so much pressure—and ultimately eliminate the destructive impacts of long-distance flying.
Targeting today’s modern jet setter, 1Above was a brand created to keep the well travelled safe and cared for.
We partnered with this start-up brand to communicate their clear vision—becoming your go-to companion throughout your travels. This category-breaking brand was built to strike the right balance of function and emotion.
Our brand identity is led by a strong word mark, which takes visual cues from hydration—1Above’s promise to their consumers.
The brand identity was inspired from a simple water droplet. Cleverly designed, our 1Above “A” is featured front-and-center throughout each different touch point; and paired with the tagline “Fly Well, Arrive Ready”, 1Above reinforces the powerful truth that they are there with you to combat the harmful effects of travelling. Our iconography is a supporting asset that tells our story—simply bringing to life the brand’s key benefits: hydration, circulation and immunity. Our color palette further leverages our inspiration—a beautiful field of clouds in a never-ending skyline. Consistently paired with our symbol, our language is the final asset that brings the brand to life.
1Above is now sold in over 500 convenience stores in New Zealand and Australia. Their foray into the US-market has proven successful, as they are also now being sold in major airports throughout cosmopolitan cities; such as John F. Kennedy Airport and LaGuardia Airport in New York City. Continuously growing, the brand extended into additional variants such as lifestyle, energy and endurance.