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Create a vibrant, compelling and scalable design for the world's largest and longest running Game Developer's Conference, a week-long event that took place February 27 - March 3, 2017.
Contemporary video game design at it's core consists of 3D images created with simple polygon shapes. We took this idea and expanded it into an enlarged view of these shapes floating in space to put the attendee inside a virtual polygonal universe.
We used bright colors on a dark background to take the very off-white, blank-slate convention center and transform it into something fun, energetic and topical.
The 31st annual GDC was another in a long line of successful events. The visual identity was well received and has been expanded to be used for its companion Virtual Reality Developers Conference shows in San Francisco and Shanghai.