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Originally a critically-acclaimed webseries on Vimeo, High Maintenance came to HBO for all new episodes. The show follows a nameless Brooklyn-based pot dealer, “The Guy”, on his adventures as he delivers his product to a diverse client base. The show is not about stoners or pot, but about “The Guy” and the interconnectivity of people through one common connection - his job. High Maintenance, filmed in Brooklyn, possesses a very distinct Brooklyn vibe, as it showcases the various neighborhoods throughout his deliveries. The goal: Position the show as a hip, clever, easy to watch comedy about people and relationships as seen through the eyes of one guy— their pot dealer. Avoid positioning as "a show about pot".
Succinctly convey the premise: a weed show that isn’t about pot but the connections he makes along the way. Allude to marijuana without overt references, such as marijuana leaves. Maintain an indie, Brooklyn vibe.
Immediately picked up for Season 2. Huge indie/cult following.