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Whether we like it or not, we all have relationships with brands. But these relationships are changing. Fast. From milkmen to delivery drones and Corn Flakes to the Kardashians, emerging technologies continue breaking the rules.
Like me: our bond with brands, an exhibition and event series designed and curated by Lippincott, invited visitors to consider their role in this phenomenon. Following its successful run at the London Design Museum, the exhibition made its North American debut in New York City. Like me was the first immersive exhibition ever to be held at the iconic Condé Nast Gallery in One World Trade Center.
This poster was created to serve as a memento to visitors.
Brands don’t just live in logos and letterforms. In fact, some of today's most iconic brands are leaning less on the visuals and more on the visceral. Great design isn’t just graphic — it’s experiential — and great brands live in our senses, sometimes without us even noticing.
As part of the exhibition, we created a poster series celebrating the art of sensory design. The series was an ode to pop art and played off the exhibition’s bold visual system.
We utilized the design of one of the posters — taste — to encapsulate the exhibition and serve as an iconic reminder to those that experienced the show.
These limited run, silk screen printed posters were an extra special memento of the exhibition and celebration of not just New York City, but iconic design.