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A new business based on a middle eastern 'pizza' called Manouche. Name development, logo identity and branding. Applied to stationery, point of sale items, interior and exterior signage.
I presented the client with their new business name 'Sumac Cafe - Middle Eastern Cuisine'. Sumac is one of the ingredients in Manouche. The design is full of vibrant colour, patterns and energy to match their food and culture. The cafe interiors followed through with their logo colours and a dramatic wall of Arabic letters ties the entire cafe together.
Customers have been drawn to the place through the design, colour and an inviting ambience that has been created. Sumac Cafe is now looking to franchise this model!