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To position NetApp as the leader in data management and the first to bring the vision of Data Fabric to reality for a global audience.
We needed to communicate the complex concept of Data Fabric in a simple and engaging way while leveraging NetApp as an integral component of making it a reality. By using the company's logo as an architectural form that supports and fits into different environments, we showcase the foremost benefit of the Data Fabric platform—that your data is ready wherever and whenever you need it. To create engaging, optimistic imagery, we partnered with Tom Nagy, one of the industry’s best landscape photographers.
It’s too early to see fiscal results, but the client has been overwhelmingly happy with the campaign. It redirects their brand in an optimistic and fresh way and gives NetApp recognition in a space where they have been somewhat of an unsung hero.