Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
As Bloom Farms looked to expand its product offerings, these strain-specific full-flower hand rolls were created with the true cannabis connoisseur in mind. Cultivated and curated within specific regions of California, these hands rolls are made in limited quantities with 100% pure cannabis. Capitalizing on the success of the original Bloom Farms Highlighter products, the strategy for the hand roll packaging was to extract graphics from the Bloom Farms brand, then use those elements in an abstracted and minimal manner to highlight the purity of the product. The result is a new brand that is derivative of the original brand, but stands alone with its own unique look and feel.
The biggest goal was to leverage the success of the Highlighter product. We wanted to instantly attract loyal Bloom Farms customers with this new product. We did this by using familiar elements, but in unexpected ways, so that the product felt differentiated but instantly recognizable.
The Bloom Farms Hand Rolls were met with instant success upon launch