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Massachusetts College of Art and Design worked with us to create a direct mail piece that visualizes the impact donations have on students in their daily lives at Massart, because the annual fund is 100% restricted to scholarships.
To achieve this goal, we decided to features the day in a life of Gustavo, a current student. The design visualizes the different activities in Gustavo’s day with an infographic/timeline approach.
The result was a vibrant, engaging piece that performed above expectations. The piece was also featured in a session at the CASE D1 conference, a conference for marketing professionals in education.