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The Interbrand team began developing the new designs by looking for inspiration from custom car graphics, bumper and window stickers, dashboard bobble heads, road trips, on-the-go accessories, luggage patterns, and more. Through trend analysis research and learning about what makes people happy in their cars, Interbrand developed 6 new designs centered around a “retro road trip”.
Shoppers and consumers can choose from a variety of designs, including hula girl Leah, retro dots, hip luggage, and more.