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The Lilium cosmetic line is designed for sophisticated women ages 35+ that appreciate high quality products that reflect their healthy lifestyle. All the design elements applied in this new cosmetic line connote a feeling of elegance and luxury. A warm two-colour palette allows the packaging to emphasize the product’s main ingredient of honey. The fresh, clean and calm brand personalities of Lilium are reflected through the intricate hexagon pattern also used to convey the main ingredient of honey. The sturdy angular typeface of the word mark is juxtaposed with a serif font for clear readability.