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Beverly Hills-based Pellequr tapped us to design a luxury beauty brand dedicated to the wellness and empowerment of women.
We delivered a clean logotype that evokes iconic mid-century California. The thin, tall, curvy and feminine typography represents beauty in all forms. The elegant branding system translates across the web and product packaging. The site features subtle animations, and the brand elements float within the airy layout to create a zen-life effect.
The brand has captured LA’s attention, including social media attention from Kim Kardashian. The buzz has immediately translated to sales.