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Evolve and refine the Google logotype.
Grounded in Google's original simple, minimal homepage, our approach was one of reduction. The letterforms were redrawn to have a more geometrical and modern quality. Because the logotype appears most often on screen, elements were fine-tuned using a system of units for pixel-perfect scaling and positioning. To further evolve the identity, the brand’s primary colors evolved using a more bold palette, and subtle gradient, replacing the previous bevels and drop shadows.