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Sal. Oppenheim jr. & Cie. is one of Germany’s leading private banks. The customer magazine is the major tool of their public relation. The task was to create a premium, attention-grabbing and entertaining magazine, which corresponds to the ambitious self-image of Sal. Oppenheim. Target groups are: existing clients, potential clients, employees. Every single issue has an overall topic: Issue “225 plus” – Experience
The private bank Sal. Oppenheim jr. & Cie. pursues the objective to enter into a dialog with its prosperous as well as sophisticated clients regularly – and the magazine is one of the tools. The objective is not to create a platform for self-portrayal. The intention is to inspire through exciting, surprising topics and to expand the awareness by looking at the familiar from a special angle. A magazine that creates a unique perspective is the result.
With its classic, representative character the magazine’s design communicates the consciously lived values tradition, innovation and exclusiveness in an unintrusive way. The intention of the magazine’s design is to use emotions to create reader enthusiasm for a topic. The result is always a highly individual design world custom-tailored to the respective article in a tangible and simple manner. This concept is truly appreciated by the magazine’s readers.