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This exhibition brings to life the connection between dinosaurs and living birds, using spectacular fossils and life-size models, as well as series of immersive interactive experiences. The show centers around a “runway” featuring a procession of life-size dinosaur models. The different sections of the show are delineated by shards of color which radiate out from the catwalk, wrapping over exhibitry and stretching across floor and walls. The vibrant colors complement the earth-toned animals, and glossy white exhibitry finishes provide a cool counterpoint to both. A series of specially-commissioned dinosaur illustrations animates the walls. Within this very active, multilayered environment, graphics provide clear hierarchy both at the macro and micro levels, helping decode the space as well as the fossils themselves.
The exhibition design distills complex science to make it approachable on many levels. Both media and simple hands-on interactives engage all visitors, and encourage them to explore in different ways. The graphics tell the story visually: simple iconic drawings detail processes while fully-rendered illustrations become vivid characters in the story. Clear hierarchy, at both macro and micro levels, helps visitors navigate a complicated space as well as a complicated story.
The exhibition has seen outstanding numbers of visitors, attracting a wide range of ages; the capture rate is very high, in a very competitive landscape. And it has been well-received in both local and national press.