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We were asked to create a report that captured the accomplishments of the prior year, while adding emphasis to patient success stories and giving opportunities. The report was to also function as a marketing tool for the Clinic.
We created a thematic way to share the client's distinct vision and capabilities with patients, philanthropists, and mental health professionals for the world leader in psychiatric care. Since their main function is helping patients recover from mental health issues, we created unique stories that included portraits of individuals who have directly benefitted from their treatment model. We also highlighted their leadership in the wholistic approach to well-being, as well as their innovative techniques and doctors who created them.
The client concluded that the annual was the most beautiful communication piece that they had ever produced. The report was well received by their leadership and past donors and since it's release they have received an unprecedented interest in giving opportunities and clinical practices.