Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
Rebrand a sports team.
After losing their team in 1996 and its return in 2012, the Winnipeg Jets are facing a fan challenge. In order to get ‘butts in seats’ and build fan moral, I wanted to connect the team to Winnipeg’s rich history with the Royal Canadian Air Force.
By capturing the spirit of Canadian patriotism, the Jets are not just Winnipeg’s Team, but the Pride of Manitoba. This not only expands their fan base but also instills a greater sense of passion for the team.