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This project explores various relationships between typography and imagery. Students were to design a poster integrating typography and imagery, based on a location/event they recently visited.
Typography and imagery worked together to enhance mood and perception. The type and image poster features a man underwater with the work biennale floating around him. Blues and greens as well as deep shadows cast a mood of despair as the young man appears to sink into a watery abyss and the letterforms adopt the appearance of bubbles from a distance. They seem to escape the mas mouth like his last breath, just as La Biennale will cease to exist with the destruction of Venice. Upon closer inspection, the semi-distorted Avenir letterforms act separately from the image, spelling out Biennale.
Like Venice and La Biennale, Adrian Frutigers Avenir combines conventional and modern as it looks to the future. The word avenir means future, therefore, its use for contemporary art exhibition is befitting. Likewise, Avenir's humanist roots echo the humanism which was once prevalent in Venice.