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To create a piece of moving content for use across all international advertising media channels to create brand awareness for Rolls-Royce Ghost.
With a name like Ghost, we wanted to create a piece of work for Rolls-Royce that felt other-worldly. We decided to devise the piece in-house using CGI animation to create an environment that gave the visual impression that the car was travelling in a supernatural world. The ethereal bridge Ghost journey's across adds to this mystical dimension.
The piece has gone on to become the most successfully viewed film on the official Rolls-Royce Instagram channel (rollsroycecars) with over 623,000+ views and 1,000+ favorable comments. Images from the film have been used in print and POS globally.