Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
impromptustudio, a student driven design shop was approached by Bacco's Fine Foods to create an ad campaign for their wine and cheese store in Boston.
We took client's business card, the only existing visual identity piece client had and built a brand strategy around it to inform the conceptual approach for the ad campaign. Client had in mind a very obscure local media publication to target his audience. We challenged that by developing several ideas and after presenting them client purchased a six month 13 insertions package with the Improper Bostonian, a bi-weekly prestigious local publication w/100,000 circulation. During the run of the campaign we created 4 different ads.
According to client there was an increase of traffic on his website as well as the number of visits to the store. We are in a process of conducting surveys to better define the impact. Since this was the first major exposure for the brand, it may take some time and additional exposure to register more accurate data.
Needless to say the exposure for my students was priceless.